Privacy policy

Data protection

Alitance Limited (registration number 3091458), located at 29 Austin Road, Unit 1102, 11/F, Tsim Sha Tsui, Kowloon Hong Kong SAR (hereinafter referred to as "Alitance Limited" or "Golden Heart" or "we" or "us " or "our") is committed to protecting your privacy.

We at Golden Heart know that you care about how information about you is used and shared. We respect your privacy and take your online security seriously. In order to provide you with products and services, we collect and process your important personal information on a minimal basis through the Golden Heart website, services, online stores and applications. If you use any of our Services (as defined below), you consent to the practices described in the Privacy Policy. Most of the time we communicate with you electronically in various ways, e.g. by email, text message, in-app push notification, or by posting messages or email notifications on the Website or through other services and electronic means of communication. For contractual purposes, you agree that all agreements, notices, disclosures, and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing, except to the extent that mandatory applicable the laws explicitly require some other form of communication.

Thank you for accessing the Golden Heart website, mobile applications and other software (the “Service”). We respect your privacy and would like you to be aware of the privacy policy that has been put in place to protect your personal information. If you have any questions regarding the collection or processing of your personal data, please contact us at

If you use the services or visit our website, you accept the practices described in this policy.

Examples of collected information

The information we receive directly from you is used in the following situation:

  • searching or purchasing of goods or services in our stores;
  • adding or removing an item from a shopping cart or placing an order through or with us;
  • communicating with us by phone, email or other applicable applications;
  • filling out a form, support ticket or another form;
  • providing and conducting evaluations;
  • using notifications about promotions;
  • self-publishing content.

To facilitate the fulfilment of the above obligation, you must provide us with the following information:

  • identification information such as name, address and phone numbers;
  • payment information;
  • your age;
  • information about your location;
  • your IP address;
  • people, addresses and phone numbers listed in your "Address Book Manager".

Automatic information

Examples of information collected and used for analysis:

  • the Internet Protocol ("IP") address used to connect your computer to the Internet;
  • login, e-mail address and password;
  • the location of your device or computer;
  • version and time zone settings;
  • purchase and content usage history, which we sometimes combine with similar information from other customers to create features such as top sellers;
  • the full URL (uniform resource locator) of visits to, through and from our websites, including date and time; products and content that you viewed or searched for; page response times, loading errors, duration of visits to certain pages, and page interaction information (such as scrolling, clicks, and hovering);
  • phone numbers used to call our customer support; and
  • images if you use them in your review column.

We may also use other means of automatically processing your data (such as device identifiers, cookies and other technologies on devices, in applications and on our websites to collect browsing, usage or other technical information).

Information from other sources

Examples of information we receive from other sources:

  • updated shipping and address information from our carriers or other third parties that we use to correct our records and facilitate the delivery of your next purchase or message;
  • account information, purchase or redemption information, and browsing information.

Information you can access

Examples of information you can access through Golden Heart:

  • status of recent orders;
  • your complete order history (including my orders);
  • personal information (including name, email address, password and address book);
  • payment preferences (including payment card information, cash rewards and credits, coupons);
  • email notification settings (including promotional notifications, lightning offers, personalized notifications and recommendations, and newsletters);
  • recommendations and products that you have recently viewed that form the basis of recommendations (including recommendations for you);
  • shopping lists and Favorites;
  • your content, devices, services and related settings, communications and personalized advertising preferences;
  • content that you have recently viewed;
  • communication (including inquiries and tickets);